Rudolph marketing

Integrated marketing is a powerful concept that stresses the integration of marketing mix tools: product, price, and distribution with promotion mix elements: advertising, sales promotion, database marketing, and public relations.
Integrated marketing blends research, marketing and communication strategies to ensure that the needs of your customers are foremost. This results in a competitive advantage offered by your company to address the primary needs of your target market.

The practice of unifying all marketing and communication elements will allow your company to send a consistent, persuasive message to your target audience. In companies that use integrated marketing, marketers coordinate all marketing communication tools to create synergy. This means each individual tool has more impact working jointly to market a product or service than it would working on its own.